While many companies were affected by economic headwinds that drove the Nasdaq Composite to a bear market last ye, Roku (NASDAQ: ROKU), an adtech business, was particularly hit. Runaway inflation was the first to trigger the domino effect. As prices rose, consumer spending dropped and brands cut back on advertising. Advertising agencies are the largest customers of ad tech companies. As such, when advertisers spend less, they are forced to reduce costs and layoff employees.