NEW YORK - Crunch Fitness announced today that six company-owned gyms in the Sacramento area were sold to JEM Wellness Brands. This franchise operator is a pioneer in health and wellness franchises. Jim Rowley, Crunch Worldwide CEO, stated that "we're excited about the opportunity to bring in a strong health- and wellness partner in JEM Wellness Brands." Alex Murphy, Partner and Managing Director of Atticus Franchise Group, stated that "Crunch" is a strong brand in the fitness industry and has shown unparalleled growth and success. Crunch gyms combine fitness and entertainment to make exercise enjoyable. Crunch offers a variety of classes including BodyWeb with TRX (r), Zumba (r), Cardio Tai Box(r), Yoga Body Sculpt and Fat Burning Pilates. Crunch believes that serious exercise should be fun. They combine fitness and entertainment, and have pioneered a philosophy called "No Judgments." Crunch is a community that serves all fitness goals. It has members from all walks of life, who exercise in different ways and all work out together. We are known for creating unique group fitness classes and programming for our diverse members. Crunch is headquartered in New York City and has over 400 gyms around the world. They have locations in 34 states, Canada, Australia, Canada, Costa Rica (Portugal), Puerto Rico, Spain, and the District of Columbia. JEM Wellness Brands (JEM), a Atticus Franchise Group Company, was established as a premier health and wellness platform that serves our community, team members and guests. JEM invests in top-quality health and wellness franchise businesses. They provide a scalable operating platform with expert support, superior resources and growth capital. Atticus Franchise Group (AFG), a parent company, was established in 2015. It is an Atlanta-based private investment firm that focuses on retail and consumer companies. AFG specializes in multi-unit and franchised business models. AFG has developed and acquired over 280 franchised restaurants in six brands since its inception. Atticus Franchise Group currently invests in Sonic Drive-In Restaurants and Massage Envy.
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