Dior names K-pop star Jimin global brand ambassador
PARIS (Reuters) - French fashion house Dior on Monday named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in sporty looks with an…
This move is a result of European luxury houses looking to tap into the international popularity of K-pop stars, especially with younger shoppers. (Reporting by Mimosa, Editing by Mark Potter