Empire Portfolio Group Opens New Williston, VT Orangetheory Fitness Studio

BURLINGTON, Vt., Jan. 9, 2023 /PRNewswire/ -- Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory(r) Fitness , the heart rate-based interval training fitness franchise, announced today it will open a new studio in Williston, Vermont. The new studio will be located at 28 Walnut Street, Unit C25, Williston, Vermont 05495, and will be the second in the greater Burlington area. The studio will feature state-of-the-art fitness equipment with a large lobby area to encourage community members to socialize before and after class. The studio will be celebrating its grand opening on January 16, 2023. The studio will also have Orangetheory's new personalized MaxHR algorithm, which updates heart rate zones in real time to improve individual performance results. The studio treadmills and rowers are integrated with OTconnect technology, a proprietary platform which creates an ecosystem of data and feedback highlighting each member's total distance, average/max incline, max miles per hour and total moving time as part of the Orangetheory Fitness mobile app. "We know that wellness is an important part of the lives of Williston residents, and we're excited to introduce them to heart rate-based training for the first time closer to home. The new year is a great time to jump into a new workout routine, and we can't wait to help more people achieve their fitness goals", said Empire's CEO, Adam Krell. Additional information on Orangetheory Fitness is available at URL . Follow Orangetheory Fitness on Facebook , Twitter and Instagram for the latest news and trends. One of the world's fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants' heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength and power to generate the "Orange Effect," whereby participants keep burning calories for up to 24 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,500 studios in all 50 U.S. states and 25 countries. Empire has over 130 Orangetheory Fitness studios across New York, New Jersey, Connecticut, Maine, Vermont, New Hampshire, North Carolina, South Carolina, Virginia, and Washington, D.C. For more information, please visit empireportfolio.com.