This 40-Year-Old Introvert Makes $2 Million a Year—3 Things She Always Does to ‘Look and Feel More Confident'

secrets to success. Soo says that introverts can be successful by taking small steps and being strategic about networking.

This 40-Year-Old Introvert Makes $2 Million a Year—3 Things She Always Does to ‘Look and Feel More Confident'

People often are shocked when I tell people that I am an artist.


I find it hard to believe that my job requires a lot of relationship building and socializing.

Many misconceptions surround


: We are shy and don't like to be socialized, we don’t take chances, and we are not comfortable with change. However, this is not true. My publicity company has generated more than $2 million in the past year.

You don't have to be an extrovert in order to succeed. These are the three things that I do every day to feel confident and look better.

I am a double-edged champion of my strengths.

An introvert can be self-critical. Instead of dwelling on my weaknesses, I am more confident in my strengths. I enjoy personality assessments such as these.

The Myers-Briggs

Test to help me understand my strengths.

My Myers-Briggs type (INFJ) is Introverted, Intuitive and Feeling. I discovered that INFJs are strong at advancing causes and people they believe in.

This means that I help others reach their goals by connecting them at retreats or networking events.

My "praise" folder, which I created on my iPhone, is my go-to place when I feel less confident. I keep screenshots of all the text messages, social comments, and emails that I receive thanking me. These words of praise remind me that my job is good.

They are easy to notice and make me more outgoing when I'm needed.

Quality is more important than quantity to me.

I won't be able to live with hundreds of people simultaneously. I prefer to be thoughtful in my responses and sometimes have trouble with fast-moving groups. It's OK.

When I attend networking events, I remind my self that I don’t have to speak with everyone. It is better to go deep with just two or three people than it is trying to get to know everyone.

Talk small

With every person.

When it comes to creativity, I place more importance on quality than quantity. Contrary to my more extroverted peers I am not a content machine that has new ideas every day. Instead, I post fewer strong, purposeful posts to social media.

I try to limit my involvement in activities that drain me.

If I'm not socializing, you won't see me at my computer in a coworking space. To feel my best, I need plenty of alone time. I enjoy working alone in my apartment, without distractions.

It drains me to be in meetings all day. While some meetings are essential, I have found many helpful alternatives.

I use


I use, a video messaging platform to share ideas with my team. I have saved over 100 hours of meetings using this method. If colleagues are interested in collaborating, they might be invited to join me for a chat.


, a walkie talkie app.

Public talks and interviews are usually only done once per year or when there is a major launch. After that, my introverted shell is retracted and I focus on my business. This is what I feel good about, and it has helped me to make millions while remaining true to myself.

Selena Soo

She is a public relations and marketing expert for entrepreneurs as well as influencers. More than 4,000 clients have been served by her. Follow her on



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