YouTube, NFL strike deal to stream Sunday Ticket
STORY: In a deal that accelerates the move of sports to streaming platforms from traditional TV and underscores football's enduring allure, YouTube said it signed a multi-year, multi-billion-dollar...
According to The Wall Street Journal, people familiar with the matter reported that YouTube, which is owned and controlled by Google, will pay an average of $2 billion per year for rights to the NFL Sunday Ticket franchise. This subscription-based service allows viewers to view all Sunday NFL games from any location. YouTube announced that NFL Sunday Ticket, a paid add-on package for YouTube TV, and standalone a la carte on YouTube Primetime Channels, will be available starting next season. People are moving to streaming services and cutting down on their TV subscriptions. YouTube will take over DirecTV's rights to Sunday Ticket through the 2022 season. Roger Goodell, the NFL commissioner, stated that he was excited to "bring NFL Sunday Ticket to YouTube TV" and YouTube Primetime Channels. He also said that the partnership was a way of "looking forward and building the next generation." The NFL announced in March 2021 that it had reached long-term media agreements with Amazon.com, major broadcast and cable companies, which will continue through 2033. CNBC estimates that the deals could amount to more than $100 billion. The Super Bowl will be broadcast by Fox in February.